Dashboards
Every view is tuned to the same measurement backbone so insights remain consistent from impressions to transit dynamics.
Simulated respondent trips and impression accumulation with time-of-day playback, trail overlays, and granular demographic filters.
GTFS Sweden Observatory with animated traversals, calendar playback, and day-level comparisons for service intensity.
Live public transport monitoring for Stockholm, Malmö, and Göteborg with OOH visibility overlays, route-following vehicles, depot coverage, and city-by-city comparison.
Hydrodynamics-based simulation of car traffic across Sweden.
The GPS traces show where people go. We want to know why. Semantic segmentation of the trip attempts to discover stops and the reasons why the respondent stopped there.
A technical view of SCB ingestion, distribution fitting, and the synthesis pipeline with a view
Why it matters
The current system links real respondent travel to the OOH inventory to compute exposure in context. That means impressions represent actual opportunity-to-see, hourly and by audience, instead of a static estimate.
System foundation
A unified measurement backbone with synchronized dashboards, all driven by the same mobility panel and transit data. Every view can be extended as new datasets arrive, without rewriting the front door experience.
Growth
This landing page is designed to expand as new modules come online. Add future data releases, campaign readouts, or regional drill-downs without changing the core experience.